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Posted on April 13 2017

Many of you have been to the store or seen on Intsa that we launched our exclusive jewelry line, W!NK. We wanted to take some time to introduce you to the brand, as well as show you some of the new pieces!  

The W!NK collection is the brainchild of our girl boss, Cydney. Through her years working in and owning fashion businesses, she had always wanted her own line. She has been collecting images and ideas for years, and W!NK is that idea brought to life. 

The first step in making W!NK happen, was to find a jewelry designer who could make those pieces that Cydney was dreaming up in a larger scale. That is where Nicole of Elyse of Nicole enters our story. Nicole is a fellow girl boss who has her own jewelry line that can now be found in several boutiques across the U.S. and on her website. 

We now have a well oiled machine where Cydney comes up with designs and ideas, and Nicole helps us navigate the jewelry world to figure out the best way to make these pieces for our customers. Nicole has been working very hard to get all these new pieces made for us, and we are happy to announce that as of today, the entire W!NK collection is available in stores and online! 




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